"Rifco has become instrumental in the success of my Non-Prime Department. Rifco is one of the few Lenders that believe in building long term relationships with their Dealers, which translates into superior service from the Credit Department and the Sales Representatives. I recommend Rifco to any Dealer who needs a professional and dedicated lending team. Rifco always goes over and above to service their Dealers.”

Lindsay Maingot
Coastal Ford


I love the service and the human touch. Rifco is my only lender that really cares about my business, the dealership and my customers

Jeanette
Moncton Chrysler


“Our partnership with Rifco is our most valuable business relationship. Their common sense approach to non-prime lending and quick income verification time, makes it possible for us to reach our goals every month. The entire Rifco team, from sales reps, credit analysts, and management understands the non-prime market and what we require as a dealer to be successful.”

Jason Sisson
General Manager Marshall Motors Murray Auto Group Brandon, MB


I have been dealing with Subprime financing for over 10 years and have dealt with many banks in that time: AmeriCredit, HSBC, Wells Fargo, TD Auto Finance, Scotia Dealer Advantage, Carfinco, Cars on Credit. I can honestly say that the best experience I have had dealing with a non prime bank has been with RIFCO over the past 15 months. I know that I can go over a deal with any one of the lenders….but Dina is always ready and available to help me! I know that Rob is always looking after my best interest and trying to get me to the next level. I know that the funding department is doing their best to make sure my deals get funded in a timely fashion. I know that income is going to be verified faster than any other bank could get it done. I don’t feel like a number with Rifco…I feel like my dealership’s business truly matters. I am looking forward to growing with Rifco and increasing the amount of deals I book with you each month as my dealership’s business continues to grow.

Chris Whelan
Regina Cars For Less
Dilawri Group


We have had the privilege of experiencing the "Rifco" difference" for the last several years.

Their personalized approach to "common sense" credit adjudication and targeted focus on relationship building are true differentiators in the automotive finance arena. 

We cannot think of any other lender that provided the same, consistent level of one on one service. Working with Rifco can best be categorized as a true business partnership…..and they deliver on their promises and commitments every time!  

Rifco consistently provides a unique, warm and caring platform that is sure to enhance the portfolio of any dealership and we are definitely lucky to have them as a valued business partner and we look forward to the continuity and growth of that relationship for many years to come.


Kevin McCaw
Galaxy Motors
Duncan, Nanaimo, Victoria