Dealer Testimonials

“I want to say that since I signed up with you guys there is just something different about Rifco over all the other lenders out there, and it is a “good kind of different”.  I look at a lot of the major lenders like TD and SDA as simply banks that are there for me to submit to and hope things work out. With Rifco I enjoy calling in and dealing with everyone at your office, I enjoy trying to make a deal work that we thought wouldn’t, and most important I enjoy the approach you guys take with your dealers.  I think other lenders look at their dealers as “numbers” whereas Rifco sees Sherwood Chevrolet as a partner. We all know that in sub-prime the % rates and payment calls are maybe the biggest factors! I would say the most important asset to a lender is SPEED! I have to say you guys are the fastest at getting things done. From income to funding I always know that we are a priority with you guys and that is a great feeling. It always seems like Rifco is looking for bigger and better ways to do business!  Unlike some other lenders we truly feel like Rifco is looking for opportunities to buy more deals and bring in more business.  We are proud to be a Silver Dealer and hope that in the near future we can get into the golden club! Thanks again for all the work you do for us and the support you give Sherwood Chevrolet!!”  

Larry Bourne

Sherwood Chevrolet

We have had the privilege of experiencing the “Rifco” difference” for the last several years. Their personalized approach to “common sense” credit adjudication and targeted focus on relationship building are true differentiators in the automotive finance arena. We cannot think of any other lender that provided the same, consistent level of one on one service. Working with Rifco can best be categorized as a true business partnership…..and they deliver on their promises and commitments every time!
Rifco consistently provides a unique, warm and caring platform that is sure to enhance the portfolio of any dealership and we are definitely lucky to have them as a valued business partner and we look forward to the continuity and growth of that relationship for many years to come.  

Kevin McCaw

Galaxy Motors | Duncan, Nanaimo, Victoria

I have been dealing with Subprime financing for over 10 years and have dealt with many banks in that time: AmeriCredit, HSBC, Wells Fargo, TD Auto Finance, Scotia Dealer Advantage, Carfinco, Cars on Credit. I can honestly say that the best experience I have had dealing with a non prime bank has been with RIFCO over the past 15 months. I know that I can go over a deal with any one of the lenders….but Dina is always ready and available to help me! I know that Rob is always looking after my best interest and trying to get me to the next level. I know that the funding department is doing their best to make sure my deals get funded in a timely fashion. I know that income is going to be verified faster than any other bank could get it done. I don’t feel like a number with Rifco…I feel like my dealership’s business truly matters. I am looking forward to growing with Rifco and increasing the amount of deals I book with you each month as my dealership’s business continues to grow.

Chris Whelan

Regina Cars For Less | Dilawri Group

“Our partnership with Rifco is our most valuable business relationship. Their common sense approach to non-prime lending and quick income verification time, makes it possible for us to reach our goals every month. The entire Rifco team, from sales reps, credit analysts, and management understands the non-prime market and what we require as a dealer to be successful.”


Jason Sisson

General Manager, Marshall Motors Murray Auto Group | Brandon, MB

I love the service and the human touch. Rifco is my only lender that really cares about my business, the dealership and my customers.


Moncton Chrysler

“Rifco has become instrumental in the success of my Non-Prime Department. Rifco is one of the few Lenders that believe in building long term relationships with their Dealers, which translates into superior service from the Credit Department and the Sales Representatives. I recommend Rifco to any Dealer who needs a professional and dedicated lending team. Rifco always goes over and above to service their Dealers.”  

Lindsay Maingot

Coastal Ford

“The team at Rifco are fast and efficient. Hands down the best team going!”  

Brent Hoy

Port City Auto Experts