CULTURE
Do Things Differently
Our people are bold, personable, and smart.
We're not afraid to shake up the industry.
![Our Culture Keystone Graphic](https://rifco.net/wp-content/uploads/2023/06/Our-Culture-Keystone-Graphic.png)
RIFCO TEAM
Driving Wins Everyday
It’s not just about where we’re going, but how we get there. Our direction is led by building long-lasting relationships with customers, partners and team members.
Dealers First
We help dealers accelerate toward a new future of lending.
Rifco Mission
Deliver innovative, seamless, and rewarding auto financing services.
Driving Wins
Our culture centres around succeeding together.
We're committed to creating a culture we love, one that drives success for all.
We're committed to creating a culture we love, one that drives success for all.
CULTURE
Our People
![bold](https://rifco.net/wp-content/uploads/2023/06/bold-2.png)
Bold
Everything we say will evoke empowerment, determination, and confidence.
![personable](https://rifco.net/wp-content/uploads/2023/06/personable.png)
Personable
Strong and impactful relationships are built with openness, clarity, and a touch of warmth.
![Smart](https://rifco.net/wp-content/uploads/2023/06/Smart.png)
Smart
We build trust by sharing our deep knowledge and experience, clearly and directly.
Interested in joining the Rifco team?
Our culture is built by people, and a leadership team that supports a shared goal of winning and success.