Welcome to the
Rifco Dealer Conference 2024!


We seriously love celebrating our dealer partner wins.


Playacar Palace
Playa Del Carmen, Mexico

We are excited to announce that this year’s conference will be held in beautiful Mexico. Our conference brings together our dealer partners and Rifco team members for a few days of networking, learning and fun.


What’s In Store

We’ve scheduled fun and learning into the mix.

Day 1 | Sunday

Feb 11


  • Transportation pick up at Airport for all guests organized by Rifco.
  • Check-In at Front Desk – Receive Welcome Package

Arrival Times:

  • Atlantic 1:05pm/1:50pm
  • Toronto/Regina 3:05pm
  • Calgary/Saskatoon/ Grande Prairie 3:55pm
  • Vancouver 4:05 pm
  • Edmonton 5:55 pm
  • Halifax (Air Transat) 6:55pm
6:00 – 10:00pm


  • Private Function – Terraza Sol
  • Superbowl Food and Drinks (Open Bar)
  • Dress Code: Casual – Please wear event lanyards/nametags
  • SUPERBOWL will be playing at the Welcome reception.

Day 2 | Monday

Feb 12

6:00 PM

Dinner With your Dealer Partner Rep

  • Please meet your DPD at the assigned restaurant at 6pm sharp for your reservation
  • TRATTORIA – Rob and Courtney's Dealers
  • MOMO – Mandeep and Mike's Dealers
  • MADREMIA – Llyn's Dealers
  • Dress Code: Resort Dressy

Day 3 | Tuesday

Feb 13

9:00 AM – 2:00 PM

Conference Meeting

  • Light Breakfast and Coffee Bar will be available in the meeting room.
  • Location Riviera Ballroom
  • Dress Code: Business Casual – Please wear event lanyards/nametags
  • Presentation and topics on industry news, financial landscape for
    Dealers and Lenders, Rifco updates and more.
6:00 pm – 9:30 pm

Presidents Dinner

  • Location: Cielo Terrace
  • Dress Code: Resort Formal
  • Cocktails and Hors D'oeuvres 6-7pm
  • Dinner Served 7pm
  • Awards Presentation 830pm

Day 4 | Wednesday

Feb 14

Dealer Excursion

  • Guests would have selected their option on the registration form.
  • 5:45pm (Meet in Lobby Charter bus will leave at 6pm sharp) – Cirque Du Soleil – Joya
  • 9:00pm (Meet in Lobby) – CoCo Bongo

Day 5 | Thursday

Feb 15

Guests Travel Home

  • Checkout at 12 pm
  • If your flight is after 12pm, you will still be required to check out, however the hotel will give you a pass to enjoy all the facilities, food and drink, until your transportation arrives.
  • All Guests Leave to the airport.
  • Transportation pick up will be in the hotel Lobby.

Transportation Pick up Times:

  • Blake (Toronto) – 8:00 am CAB
  • Atlantic 11:00am
  • Regina/Winnipeg/Greg/Tasha 12:45pm
  • Calgary/Saskatoon/Grande Prairie 2:00pm
  • Edmonton 3pm
  • Vancouver/Halifax (Air Transat) 4:30pm


Got A Question?

Any inquiries regarding the dealer conference can be directed to Tasha Busch.

Check Out Past Conferences